Booking live events after COVID-19: refund reassurances UK and Ireland 2020
After a majority of events were cancelled in 2020 due to the Coronavirus lockdown, audiences in the United Kingdom and Ireland were asked what would influence their decision to book for future events. A majority at 80.7 percent said they felt that the ability to receive a full refund should the event be cancelled would influence their future purchases. 74.16 and 73.25 percent wanted the flexibility to either exchange tickets for another event, or receive credit to be used on future events if they were unable to attend.
