During a 2023 survey, 79 percent of responding digital media professionals said that their organizations would be prioritizing attention as an indicator of media quality while selling digital advertising. Eight in 10 interviewees named brand risk mitigation in this context.
Leading indicators of media quality according to digital media professionals in the United States as of September 2023
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Integral Ad Science. (December 31, 2023). Leading indicators of media quality according to digital media professionals in the United States as of September 2023 [Graph]. In Statista. Retrieved June 01, 2024, from https://www.statista.com/statistics/1451229/digital-media-quality-indicators-usa/
Integral Ad Science. "Leading indicators of media quality according to digital media professionals in the United States as of September 2023." Chart. December 31, 2023. Statista. Accessed June 01, 2024. https://www.statista.com/statistics/1451229/digital-media-quality-indicators-usa/
Integral Ad Science. (2023). Leading indicators of media quality according to digital media professionals in the United States as of September 2023. Statista. Statista Inc.. Accessed: June 01, 2024. https://www.statista.com/statistics/1451229/digital-media-quality-indicators-usa/
Integral Ad Science. "Leading Indicators of Media Quality According to Digital Media Professionals in The United States as of September 2023." Statista, Statista Inc., 31 Dec 2023, https://www.statista.com/statistics/1451229/digital-media-quality-indicators-usa/
Integral Ad Science, Leading indicators of media quality according to digital media professionals in the United States as of September 2023 Statista, https://www.statista.com/statistics/1451229/digital-media-quality-indicators-usa/ (last visited June 01, 2024)
Leading indicators of media quality according to digital media professionals in the United States as of September 2023 [Graph], Integral Ad Science, December 31, 2023. [Online]. Available: https://www.statista.com/statistics/1451229/digital-media-quality-indicators-usa/